Contemporary dating etiquette
After World War II, due in part to the fact that 250,000 men never came home, for the first time in the United States, women outnumbered men.
In June 1945, captioned a photo of a bride and groom descending church steps with: "She got a man, but 6 to 8 million women won't. " Around this same time a half-serious article was published in magazine discussing the possibility of instituting a polygamous marriage system in the United States.
The first meetings of traditional dating are face to face; only two people meet and the time frame is longer than in, for instance, speed dating. For example, girls didn't call boys, and the guy always paid.
His study of Penn State undergraduates detailed a "dating and rating" system based on very clear standards of popularity.Men's popularity needed outward material signs: automobile, clothing, fraternity membership, money, etc.Women's popularity depended on building and maintaining a reputation of popularity: be seen with popular men in the "right" places, turn down requests for dates made at the last minute and cultivate the impression that you are greatly in demand.After World War II the norms within the dating system began to change.By the late 1940s and early 1950s demographic realities began to sink in: There was a shortage of men.